Path Analytics

The navigation route analysis is concerned with assessing various user flows on a website. Each navigation route is a collection of web pages that define a visitor or a task. It contains the actions you can take to achieve the job whether visiting a website or engaging in another UX procedure. The "Top Path" is the most popular navigation path, which is the sequence of pages that the visitor sees. Path analytics assists in understanding the divergence from predicted navigation to actual navigation that occurs on the website.

User Flow Report

The user flow report provides a refreshing take on the conventional click path report by showcasing visitor’s movement between nodes instead of page-to-page clicks. It offers the flexibility to the segment website traffic based on different data dimensions. In the user flow report, Blue connections indicates the number of visits moving between nodes, while Red connections indicates drop-offs from specific nodes. You can also visually analyze website traffic using various dimensions such as: OS, Browser, Location, Device and Referrer.

Dimension

In dimension, you can easily segment traffic through a site based on various dimensions of data. The connection in Blue represents the number of visits that move between the nodes. Connection in Red represents the drop-off from a particular node. By using this interface, you can identify where people came from, follow them to various pages and evaluate the bounce rate and then see what they look at after the landing page. Dimension also helps to identify how many users have exit through the index page and how many go further to the next page. This view can be searched on the basis of the following options which have been listed below:

• Browser: By choosing this, you can observer which browser was used throughout the session.
• Location: By choosing this, you can see the location from where the session was launched.
• OS: By choosing this, you may view the type of operating system that was used to access the session.
• Device: By choosing this, you can see which device was used to access the session.
• Referrer: By choosing this, you can see the IP and Port that were used to connect to the session.

Notes:

• Once you have selected the dimension you want to use, you have to click on Apply checkbox.
• In the user flow report, the Green color denotes the Entry of the user and the Red color denotes the Exit of the user.
• You can also see the details for the user flow report in the graphical format.

Path Analytics Filter

To apply filter to path analytics, you have to click on the Path Analytics Filter icon. Once you click on the icon, the path analytics filter window will appear. In the path analytics filter window, you have to provide the time filter (Either choosing: Preset or Custom time) along with the Channel, User Segment, Dimensions and Login.

Note: Once you have selected all the fields, you have to click on Apply Apply button to apply the filter. You can also reset the settings by clicking on the Reset Resetbutton.