In marketing analytics window, you can apply two types of filters which are listed below:

• Last: In last, you can apply the filter to see the past marketing analytics records. You can apply the following options from the drop-down list such as: 15 Minutes, 1 Hour, 4 Hours, 12 Hours, 1 Day, 1 Week, 1 Month and 1 Year.
• Custom: In custom, you can apply custom time period by providing the starting and ending time. There are following two fields which are listed below:

1. Starts At: In this, you have to choose the initial time period.
2. Ends At: In this, you have to choose the concluding time period.

Note: Once you have provided the details in all the fields, you have to click on the Apply Apply button to apply the settings. You can also reset the applied filters by clicking on the Reset Reset button.