Marketing Analytics

Marketing Analytics using UTM (Urchin Tracking Module) parameters allows you to track the effectiveness of your marketing campaigns by adding specific tags (UTM parameters) to your URLs. These tags provide additional information about the source, medium, campaign, and other details related to each visitor's session.

Campaign Overview Graph

The campaign overview report will list all the campaigns and metrics associated with them. The campaign overview report will be displayed in a graphical format, where you can see the following details which are listed below:

• Sessions: This refers to the total number of sessions during given time frame.
• Pages: This refers to the total number of pages which is being hit during a session.
• Order Total: This refers to the sum of monetary values associated with items or services that a user has selected and intends to purchase during a session.
• Order Count: This refers to the total number of completed transactions in a session.
• Conversion Rate: This refers to the percentage of users or visitors who converted by completing the desired action.
• Bounce Rate: This displays the percentage of visitors who land on a website page and then leaves without navigating further to other pages on the same website.

Legend

In legend, you can show or hide a data by clicking on the legend name. Once you click on a particular legend name, it will hide the data from the Campaign Overview Graph. To unhide the data, you have to click on the legend name again. There are following legends which are listed below along with their color coding.

Legends	Color Code
Sessions
Pages
Order Total
Order Count
Conversion Rate
Bounce Rate

Chart Context Menu

In chart context menu, you can perform the following operations which are listed below:

• Print Chart: This option is used to print the chart context.
• Download PNG Image: This option is used to download the chart context in PNG format.
• Download JPEG Image: This option is used to download the chart context in JPEG format.
• Download PDF Document: This option is used to download the chart context in PDF format.
• Download SVG Vector Image: This option is used to download the chart context in SVG format.

Campaign Data

The campaign data refers to the information and metrics collected and analyzed from the marketing campaigns. It includes various data points related to the performance and effectiveness of the campaign such as: the number of impressions, clicks, conversions, cost per acquisition, return of investment (ROI), engagement rate and many more. In the campaign data, you can see the following details which are listed below:

• Campaign: This will show the name of the campaign.
• Total Session: This will show the total number of sessions running in a campaign.
• Page Count: This will show the count of all pages accessed across all sessions that are part of the campaign.
• Avg Session Duration (Sec): This will show the average duration for each session completed by the user in a campaign. This is an effective way to understand how well the campaign is running.
• Order Total: This will show the total number of objects ordered placed by a customer over a specific period of time.
• Order Count: This will show the total number of orders placed by a customer over a specific period of time.
• Conversion Rate (%): This shows the percentage of visitors who takes a desired action such as: making a purchase, filling out a form.
• Bounce Rate (%): This shows the percentage of visitors who landed on a website or a specific page and then leaves without interacting further or navigating to other pages on the same site.

Note: You can perform the following operation in the campaign data window which are listed below:

• Download: In this, you can download the table in CSV file format. To download, click on the Download icon.
• Toggle Column: In this, you can Show/Hide a column in the table. To apply the show/hide operation, you have to click on the Toggle Column icon.
• Column Filter: You can perform search operation to the column by clicking on the Column Filter icon in the table.
• Search: In this you can perform the global search operation in the table. To apply the search operation, you have to click on the Search input box.
• By clicking on the link provided in the Campaign section, you can navigate to the Marketing Analytics Detail Window.