The funnel page allows you to create a business process filter and compare business processes that help you to analyze your website’s user behavior. Funnel helps you to visualize the various stages of the customer’s journey. Through the business process funnel, you can track and map user’s actions at each point of the funnel, which helps to identify issues with the business and take corrective actions to help your business grow. In funnel, the left section consists of the stage of the business process that is defined while creating a business process and the right section shows the detail of the stages.

Stages of Business Process

In the business process, you can see the information regarding the business flow to increase the productivity of the product. In stages of business process, you can analyze the total number of users who has visited the page for that particular duration such as: Login, Logout etc. You can also analyze the user flow in the business process. In business process, you can see the pages which you have created while describing the business process.

Notes:

You can see the percentage and count of how many users have entered and exited from a particular page which is denoted by color coding as mentioned below:

• Blue: This color denotes the total number visited users along with its percentage (%) which have entered into a particular page in a session.
• Red: This denotes the total number of exited users along with its percentage (%) which have exited from a particular page in a session.

You can further examine the specific Page Data for the business process in a visual format displayed in the corresponding right-hand side of the Funnel Page Detail window.

Funnel Conversion Rate

The term "funnel conversion rate" refers to the percentage of people who move through different stages of a conversion funnel and complete a desired action, such as: making a purchase, signing up for a service, or filling out a form. Conversion rates are used to measure the effectiveness of a process in guiding users from the initial stage of interest to the final stage of conversion. The funnel conversion rate can be calculated by the below given formula:

Notes:

• You can also see the funnel conversion rate in a piechart view where you can see the conversion in percentage.
• You can also navigate to the session window by clicking on the Sessions with Completed Business Process link which is provided on the Funnel Conversion Rate box.

Funnel Compare Window

In funnel compare window, the same business process is compared at different times. To apply comparison, click on Add To Compare  button. For example, you can compare funnels on the basis of particular time, segments or channel.

Notes:

• You can close the Business Process Comparisonwindow by clicking on the Close Business Process Comparison
• You can execute the same operations as those listed above within the Funnel Compare Window.

Tabular Format for the Funnel Page Detail Window

In the funnel page detail window, you can view data for the entry page name with its associated count, the exit page name with its respective count, and the event icon along with its count, all presented in a tabular format. You can also perform drill-down to session window, by hovering over the Session with BP Exit Page. You can see the following details in a tabular format which are listed below:

• Entry Page: The entry page is the first page of the session through which a user enters into the session. It shows the entry page name.
• Count (Entry Table Count): InCount, it will show the total number of count of the entry page.
• Exit Page:The exit page is the page of the session, where the user exits from the session.
• Count (Exit Table Count): In Count, it will show the total number of count of the exit page through which the user has exited.
• Exit Page Event: The exit page event shows the Session Exit Page along with the Event Count with Events.

Notes:

• For Exit: If we're checking exit table for the page where users exit from the same page then it will show 'exit'otherwise if users exiting from other page then it will show the page name for that page.
• For Entrance:If we're checking entry table for the page where users entered from the same page then it will show 'entrance' otherwise if users coming from other page then it will show the page name for that page.

Enable Business Data Analyzer

In business data analyzer, you can analyze the whole business process data, through enabling the business process data analyzer. On increasing the percentage value of the percentage bar for a page, the value will also be changed as per the percentage. On increasing the percentage, the values of conversion rate, converted session and revenue value will also be changed. The enable business data analyzer provides the following information which are listed below:

• Conversion Rate: This shows the percentiles of users who have completed the funnel process of the application. In this, it shows the number of users who have actually reached and completed the final process. 
• Converted Sessions: This shows the user interaction or sessionin which the user has completed a specific desired action. It serves as a critical metric for assessing the performance and effectiveness of a funnel in guiding users toward achieving predefined objectives.
• Revenue Value: This shows a specific metric that assigns a monetary value to each stage of the funnel. It quantifies the revenue generated from users who have successfully progressed to that stage. This metric helps businesses understand the financial impact of their marketing and sales efforts at each stage.

Note: You can also disable the Business Data Analyzer Window by clicking on the Exit  button.